Knowing what to include and how to arrange keywords is more important than ever as online material grows as many people’s primary source of information. Whether it’s an official business website or a social media platform, all sites must conduct keyword research before uploading content if they want to compete at the highest level.
Keyword research is discovering which words and phrases elicit the greatest audience attention, internal clicks, and dwell time to increase your site’s position. So, what are some recommended techniques for keyword research?
One method is to enhance your search engine performance using Google Trends. Google Trends is an analytics-measuring tool that allows users to personalise searches for relevant keywords and phrases and track SEO trends over any given period.
This post will go through major topics on using Google Trends to improve your company’s SEO position, marketing strategies, social media presence, and more.
What Exactly Is Google Trends?
Google Trends collects data from Google searches and allows users to compare the frequency of search phrases to other comparable keywords, geographic locations, or language barriers.
May sort Google Trends data by time (the latest seven days) or by a specified range (from 2004 up to 36 hours ago).
Google Trends originated as a tool for analysing and aggregating user interest in various topics or sectors. It has now evolved into a big data use tool capable of providing a much larger-scale narrative, such as assessing public reactions to real-time events or other news topics shortly.
The technology has also influenced how various research studies are done, and it is set to continually teach users how to systematise search data to their benefit. Users may use Google Trends to follow trends in social attitudes, politics, sports, entertainment, and other areas of interest.
How Do I Make Use of Google Trends?
May use Google Trends for various purposes ranging from technology foresight to SEO improvement. What you intend to gain from Google Trends will determine how you use it. Business owners may learn about the items and services in high demand in foreign nations or the United States.
Social media managers may track athletes, artists, and other influencers’ success and popularity. Advertisers may save time and money by gathering reliable data on what works and what doesn’t across a martech stack or other channels.
May sort The data by category, kind, area, or period. As you gain experience with Google Trends, you can use trending themes, trend projections, and related inquiries to boost your local and video SEO.
For example, utilising the platform to evaluate search volume over time might assist you in identifying the peak seasonality of themes within your sector. Knowing this can assist you in developing an editorial schedule that promotes material related to that topic during its peak season.
Understand the Volume of Keyword Searches
The number of times searched a phrase in a certain period is referred to as keyword search volume. This is critical for marketers and those concerned with SEO because the search volume ultimately drives new visitors to any site. Google Trends allows you to enter any search term and see graphs that show how interest in that issue has grown and waned over any time.
You may also see the geographical interest in a certain topic or business, as well as state maps that show where things are most and least likely to be searched. A skilled keyword researcher would record such discoveries in a dedicated log or keyword manager to track anything trending on Google.
It is critical to understand that Google Trends displays relative term popularity. This implies that the line graph for any keyword reflects a ratio of the number of times that searched word or phrase about the total number of searches done in a specific location at a given period.
To obtain the whole context for search volume, combine this data with what you get when you input the phrase into our Keyword Overview Tool. You’ll be able to view the actual search volume and how difficult it is to rank for a certain term.