The popularity of video has skyrocketed over the past few years, making up over 80 percent of the total internet traffic. Today, online videos are the most preferred form for consuming content.
So, if you are not embracing video for promoting your personal brand, you are missing out on a huge potential.
A professional, well-edited video stands out from the flood of content users are exposed to every day and makes the desired impact.
Editing your video helps create a captivating piece of content that engages the target audience and conveys the brand message effectively. Let us try to understand the role of video editing in boosting your personal brand.
The wide availability of free editing software means almost anybody can start making and sharing videos. However, not every video can manage to capture attention and benefit your brand.
It is a proven fact that people can retain and recall information better when they learn through visuals than text. Watching videos not only makes a greater impact on memory but also grabs and retains attention. However, it does not mean any video would capture attention and create a lasting impression. A piece of content should be able to grab attention within the first few seconds to stand out from others and engage the target audience.
Great digital video editing will help you get your brand videos to look professional and high-quality so there is no chance of losing viewers in the initial seconds. Editing programs come with a variety of features to give your video a captivating, attractive look that holds attention for longer and retains viewers on your channel or account when trying to promote your personal brand on social media, website, or video-sharing platforms. You can create quality videos for instagram.
Delivers A Clear Message
There is an obvious reason why editors are regarded so much in the movie industry. Editing is a difficult task that transforms ordinary footage into something impressive and impactful. Without good editing, your message can easily get lost amidst clumsy transitions, silences, and stills. Cutting out any unwanted pauses and mistakes and smoothing out transitions can make your video crisp and interesting.
You need not hire a professional editor for this purpose. Most free editing tools come with these basic functionalities that give you impressive results without much hassle. A well-edited video with the right background music, effects, and smooth transitions ensures it delivers the message you are trying to convey without distracting viewers away from the essence. Such a video is likely to retain the viewer till the end, giving you more subscriptions, engagement, and sales through CTAs.
Builds A Positive Brand Perception
The quality of videos you use for brand promotion is a powerful aspect that can impact the brand perception among viewers. More than 60% of online users agree they develop a negative perception about a brand that publishes low-quality videos and hesitate to purchase from them.
Videos that come out as amateurish not only hurt the effectiveness of your marketing campaign but deter prospects from engaging further with your profession or business.
Editing your videos to improve their quality helps elevate even mediocre content and boost businesses not offering the most unique products. The reason is simple – people develop a sense of authority, trust, and credibility for professional-quality content.
Video editing makes your content powerful enough to keep your personal brand on the top of viewers’ minds and generate a positive brand association that ultimately benefits you.
Editing your videos before using them as a marketing medium for your personal brand allows you to showcase your expertise and talent the best, projecting you as an authority in the market. Such content not only spreads your brand message to a wider audience through social shares but adds to the professionalism and authority of your brand. Video editing tools enable creating a brand for yourself with consistent use of brand elements that give your content unique look viewers can identify.
Settle on a combination of elements like your brand logo, statement, colors, fonts, thumbnails, and music among other things to build a touchpoint for your brand. Using the same combination of elements every time you post videos not only makes the job easier but gives your content a professional look and creates a brand identity and authority on the platform. Professional-quality videos with useful information establish you as an expert in the subject matter and industry.
Improves Watch Time
It is no secret that video-sharing platforms like YouTube and social media apps are interested in retaining users for as long as possible. This means your average watch time matters a lot to the platform you are using to promote the brand. Videos with a higher watch time are pushed more by the algorithms and get increased exposure.
This is where video editing proves useful by helping you create the most engaging content for the platform. A video that boasts a short and intriguing intro manages to capture viewers’ attention in the first few seconds and spark curiosity that keeps them glued till the end. Video editing also helps you limit your content’s length so that it conveys the message effectively without losing the viewer in the middle.
Gives A Personal Touch
Modern video editing tools are packed with powerful features that help amateur editors produce professional-quality videos in no time. Such content gives you the ability to tell a compelling story that connects with the audience on a personal level. This will not only build a loyal audience base for your brand but also improve your conversion rates. With the latest technology in video editing, it is easy to create compelling video content that is indispensable for an effective digital marketing strategy.
Video editing lets you customize your video to have a personal touch for branding purposes. Such tools often come loaded with attractive design templates that give your videos the appeal it needs to catch instant attention. These programs enable you to tell your brand story through your content for a deeper connection with viewers, add music that the audience can connect to, and project your brand in a way that your prospects can best relate.
Video marketing is a trend that is here to stay. There are several reasons why videos are more powerful at engaging people and building a brand for yourself. Poorly edited videos can impact your business negatively, so it is worth keeping your editing abilities up-to-date. Using video editing software and your creative abilities should help you produce quality, snappy videos that get your personal brand the attention and success it deserves.